Braid

Knowledge That Shapes Confidence.

Design Experience For Textured Hair

September 2024 - Now

Attendee listening during a Braid community event Braid scarf, charms, and scrunchie laid out beside a leather bag Braid app screens — hair texture quiz, profile, and AI stylist A stylist braiding a client’s hair in a salon Attendee with blonde-tipped box braids tied back with a ribbon Round shop sign with the braided Braid “B” logo Braid sticker pack on a laptop lid
The Braid silk scarf and satin scrunchie worn in locs Braid wordmark with app screens — “because your hair deserves better” Speaker seated in front of a screen showing the Braid logo Braid app screens fanned out around the app’s start screen Braid charm keychain clipped to a leather bag Attendee smiling while speaking into a microphone at a Braid event Leather bag carrying a notebook covered in Braid stickers
Panelist speaking into a microphone at a community event Braid app screens — home feed, style detail, and courses Purple satin Braid scrunchie worn in curly hair Model tying the Braid silk scarf around their locs 3D braid render with Braid app icons Laptop covered in Braid stickers Braid stickers on a notebook tucked into a leather bag
The Braid Shop loading screen — the glowing braided Braid logo

Now Live · Designed & Built by Me

The Braid Shop is open.

I designed and built Braid's storefront — scarves, charms, and studio essentials in a mobile-first shop. It's live now: scroll it right here in the phone, or open the full site.

Visit the Braid Shop
01 — The Gig

Where the idea began.

Braid was inspired by an experience my teammates and I shared — navigating textured hair care, and the frustration of having to piece together advice from social media, blogs, and inconsistent product recommendations. There was no single trusted platform that provided personalized guidance for textured hair.

The Braid team at a launch event
02 — Solution

A haircare platform for textured hair.

To solve this, we built Braid, an AI-powered haircare platform designed for people with textured hair. The app helps users identify their hair type, build personalized routines, discover products, and receive step-by-step recommendations tailored to their specific hair goals.

Course Landing

Braid — onboarding, trends, garden glamour, courses, lesson detail
Braid — texture quiz, profile, AI guide, hair simulator
03 — My Role

From concept to execution.

I led UX/UI design, owning product structure, user flows, and the visual system from concept through MVP. The four of us — Areanna Whittington, Gabrielle Vidal, Taiwo Ayedun, and me — ran the user research together, defined the product strategy, and developed the business plan and MVP roadmap. Braid took a real-world problem and turned it into a thoughtful, scalable product with a clear market opportunity.

Braid — hand-lettered B logo with product lockup
Braid — angled-phone cinematic composition
04 — Design System

A single source of truth.

Braid runs on a codified design system — typography, color, gradients, spacing, elevation, glass, and component patterns all live as tokens, so the app stays consistent across every screen and breakpoint.

Open Full Design System → Tokens, typography, color, components & patterns.

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Project 808 →